GinkgoProject: Fill it out, Pass it on

I was on the phone this afternoon with Brendan Baker (Centre for Sustainable Development, University of Cambridge), who’s doing his master’s thesis on “the state of environmentalism in product design,” elaborating on the survey I filled out from his site.

He’s collecting surveys until end of August, so fill it out and pass it on because he’s still looking for help and more contributors from the product design field!

It’s a very interesting project with many intriguing questions. He’s not pushing environmentalism or sustainability, just pure research into what exists in the business world today. It made me think about my company very differently- or perhaps allowing me to internalize after verbalizing what I already knew…

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