Archive for the ‘marketing’ Category

Food Styling and CGI

Monday, July 27th, 2009

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I was recently doing some personal research on food photography and styling and had no idea that Boston University hosted a Conference on Food Styling and Photography back in June. So sad to have missed out! Coincidentally, the other day I also came across a post on PSFK.

Images above show the post and mid-process of Computer Generated Imagery. Watch the Vimeo video of this transition from wireframe to enticing fries and burger done for Bernstein Rein Advertising.

As you will see, this is an entirely CGI spot. We used photo modeling techniques adding dimension to real studio photographs of a Big Mac and the the fries. The fry box, Dr. Pepper, ice, bubbles, smoke, straw, environment, etc are all entirely CGI.

The real reason to do this spot as CGI was to be able to choreograph the camera move in limited time and budget.

Wow, technology and amazing computer graphics with realistic rendering. Will this put food stylists and photographers out of work? Although, the graphics are based off studio photographs. Hm…the photo industry is certainly changing due to digital, any thoughts on technology changing the food styling industry?

via PSFK

Goods of Desire re-interprets food as gift

Wednesday, March 4th, 2009

G.O.D. (Goods of Desire) is one of my must-see stores whenever in Hong Kong. I love seeing all the expressive east-meets-west lifestyle elements. However, this press release has me both excited and disappointed.

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These tasty roll-bustos have an irresistible charcoal grilled aroma. They are made from natural egg white and black sugar. Egg white is full of protein and is low in cholesterol. In the production process, natural minerals and vitamins that are beneficial to health have been carefully retained. It is a delicious treat with tea and coffee.

From cigars to eggrolls: brilliant concept, but are they trying to sell me the wonderfully novel idea or the supposedly great health benefits? What do you think?

Visit G.O.D to learn more about their concept and the products they carry. Visit them in 3 HK locations here.

new beer glass: Sam Adams

Sunday, October 5th, 2008

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I was at my cousin’s restaurant this weekend, Blue 22, and placed in front of me was the drink coaster above. The New Glass has been out on the market for over a year now, developed with the help of “world-renowned sensory experts” (Boston.com). Is this a marketing scheme or true R+D efforts to design the new glass? Buy one and test it out for yourself here from Sam Adams.

designing Target

Thursday, September 18th, 2008

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There were 4 Target’s Bullseye Bodegas open for 4 days in NYC.  Sounds like an interesting store concept that carried designer-named designs for Target products.

Now, ever wonder where these name-designers got themselves into Target? Your answer at Target’s Design Scout from BusinessWeek

Bodegas via NotCot

Business tips for Women

Tuesday, September 16th, 2008

Came across a new blog today: BizChicksRule which links to many more in her blogroll. Learn about networking, self-promotion, business planning, marketing+branding, career management, and much more. Wow, I think I’m only now discovering (or finally realizing) the vastness that exists on the internet…

Relates to my previous post and the Design*Sponge resources.

new to twitter

Friday, September 12th, 2008

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I joined Twitter a few weeks ago..

So far, I’m just tweeting to myself, but just came across this article from BusinessWeek. Now, just gotta learn to do it right 🙂 My feed is on the right-hand navigation column. enjoy!

Pros + Cons of Twitter from BusinessWeek and Graphpaper‘s blog thoughts

“medicinal” chocolate

Thursday, September 4th, 2008

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This is such a clever (and marketable) way to bridge emotional connection to comfort foods, as well as addressing chocolate for health benefits!

The range, which includes The Chocolate First Aid Kit, Mini Emergency chocolate bars, and Seven Day Prescriptions, will be available across the UK from Waitrose, John Lewis and Fenwick.

via DesignWeek

Thanks Design*Sponge!

Wednesday, August 20th, 2008

Last week I attended the Design*Sponge Biz Ladies event in Boston hosted at West Elm (D*S Boston Event). Great info from local women in the design business about marketing yourself and being an independent designer. Also, some tips about making an online presence (Secrets of self-promotion at Wired.com) Thanks Design*Sponge!

Unfortunately schedule is over for the summer. Can’t wait until next time!

But until then, check out online resources from Design*Sponge Biz Ladies

Speaking of Graphics and Logos…

Tuesday, July 15th, 2008

WalMart got a new logo…
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Remember the old one?
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Wal-Mart’s new sunburst, in contrast, “is designed so simply that there’s no ownership to it,” Neumeier says. In other words, it could be used by almost any corporation.

But Robyn Waters, a design consultant and Target’s former vice-president for trend, design, and product development, sees Wal-Mart’s new logo as a sign that the retailer might actually be becoming more original. “I never thought the star said or meant anything. It was just generic,” she says, pointing out that Macy’s also has a star as its symbol.

Wal-Mart’s shift can be seen as an attempt to recast itself as a kinder, gentler company. How is the image friendlier? Lowercase letters tend to be interpreted as more casual and approachable, says Frere-Jones. But Wal-Mart hasn’t gone too far, keeping the brand name a proper noun and beginning with a capital letter—think Google’s all-text logo with a big “G,” vs. Facebook’s with a small “f.” “Otherwise, it might look like they’re trying too hard to play with the cool kids,” says Frere-Jones.

It’s quite interesting this new trend of big businesses trying to connect with the home-town consumer. Not really ‘big brother’ so much as ‘big friend’. I recently heard a gas company radio advertisement saying that all of it’s locations are run by local buisiness owners… which apparently makes that gas better because we support local people, or so they say.

For the detailed report on Walmart’s logo visit BusinessWeek.

Not to mention, icons are everywhere (due to the iPhone?)…

convenience or marketing…?

Friday, April 25th, 2008

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Plymouth, MA, USA

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Ho Chi Minh City, Vietnam