Wine Labels: rebirth of authentic Chinese design?

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I must admit (and ashamed that), I’m not well-versed in Chinese (or Asian) art/design history, but this short article from PSFK, got me connecting some dots. It looks like China’s on the verge of a new design revolution (of course, among other things), where the Chinese embrace their cultural heritage and contemporize it.

Not too long ago, Chinese wine connoisseurs had a diverse range of wine selections with amazingly intricate and detailed design packaging. But after foreign imported wines began entering the Chinese market, many of these wine brands died off, along with their special wine design aesthetic.

Just look at the ingredients of these wines, there’s grape, rice, sorghum, millet, and even more rarely seen these days are Chinese gooseberry, sweet-smelling osmanthus, cherry, longan, apple and tangerine flavors.

The thought of these unique labels and ingredients remind me of an LA Soda Pop Shop, who carries over 500 varieties of naturally sweet and flavored sodas, free of high-fructose corn syrup.

As creativity and confidence creeps back into the minds of Chinese designers, it’s possible that a distinct Chinese wine label aesthetic will once again bloom and quench the thirsts of those who remember when wine had flavor and beauty.

Ditto.

via PSFK

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