‘Fresh Label’ food packaging is brilliant

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Fresh Label uses the hourglass to represent time that food has been packaged. When ammonia is released from the food, the label where the barcode is located changes color and can no longer be scanned at check-out.

False labeling on food is a worldwide concern. Many consumers carefully check the food labels, however, expiry dates typed on the labels in characters are easily faked and there is a limit for its reliability.

To solve such problem, we suggest a food label which changes its color by reacting to ammonia given off by food when it is becoming spoiled. When the food is no longer edible, the food label makes a barcode non-scannable and non-purchasable with pattern. This food label is reliable and difficult to counterfeit since it directly reflects freshness.

Learn more about Fresh Label and To-Genkyo via PSFK.

2 Responses to “‘Fresh Label’ food packaging is brilliant”

  1. These are the very elegant and gracious packaging which are all laudable and appreciable as well.

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