ABC (Already Been Chewed) Cookie Cutters and Uniqueness

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Hoping that everyone had a great holiday season and a wonderful new year!

I was itching to make this post earlier, but couldn’t give away the gift I used for my family Secret Santa. So, here it is -adorable holiday cookie cutters by WorldwideFred that were found during holiday shopping in NYC. Oddly (or not so oddly), I found them at Henri Bendel, located at 712 5th Avenue.

Initially, I would have never expected such a quirky gift from a prestigious fashion retailer, but after being delighted to have found a unique gift, I made the connection –uniqueness. Retailers are constantly on the search to differentiate themselves and be trend setters. They need to offer clients and customers a reason to come back. Is that reason pure product quality? Affordability? Luxury? Variety? It’s a combination of a many differentiators which range from the convenience of a one-stop-shop or being a specialty store to selling the customer service experience. Regardless the exact strategy at Henri Bendel, I was happily surprised and excited to have found WorldWideFred products there and would certainly go back to find that ‘special’ gift. It seems like a mission accomplished for both retailer and gift-hunter.

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